The documentary will chronicle Mexico as an emerging fitness market, the burgeoning fitness movement across the country, and the major involvement of TheFitWeekend founder Felix Rojo.
Network Iron Generation officially announced that production is underway for a new feature-length sports documentary. Currently untitled, the documentary will cover Mexico’s fast growing fitness exhibition and competition – LeFitWeekend. The film will also follow local Mexican professional bodybuilders as they prepare for TheFitWeekend fitness expo and explore the lives of Felix Rojofounder of TheFitWeekend and leader of the growing fitness revolution in Mexico.
Bodybuilding and fitness is truly a global phenomenon that has gained transformative popularity over the past century. Nowhere is this more apparent than in Mexico – where fitness culture is experiencing another major resurgence. Spearheading this evolution in fitness is TheFitWeekend – a fitness expo and bodybuilding competition that has become one of the largest strength and fitness events in the world.
TheFitWeekend founder, Felix Rojo, has dedicated his entire life to putting Mexico on the map as a leader in fitness and bodybuilding. His passion first led him to sell supplements and workout gear. As his network and relationships grew, he saw the truly unique passion for fitness in his country and the potential for a bodybuilding and fitness event hosted in Mexico that would attract worldwide attention. .
In 2017, that dream came true with TheFitWeekend. Beginning in Mexico City with 1,500 attendees and 15 booths, the event now attracts tens of thousands of fans from around the world and welcomes over 100 brands to the exhibition. Attracting global legendary guests such as Phil Heath, Dana Linn Bailey, Simeon Panda, Shawn Rhoden, Regan Grimes, Sadik Hadzovic and many more.
This year is set to be TheFitWeekend’s biggest event yet – and is set to take place on July 29-30, 2023.
“This year will be different and special in every way. It’s something I’ve been working on for the last few years and it’s finally happening,” said Felix Rojo. “TheFitWeekend will be the best show ever. It’s an honor for me to show the world all that Mexico has to offer.
Alongside a column by Felix Rojo and TheFitWeekend, the documentary will also delve deep into the local and personal stories of the passionate Mexican athletes and entrepreneurs who are the beating heart of the country’s fitness movement. This includes appearances from IFBB Pro bodybuilder Ismeal Martinez and Alejandro Fronceca, workout belt manufacturer and business owner.
The film will take an inside look at discovering the real bodybuilding and fitness scene in Mexico, showcasing a wide variety of locations across the country and filming in stunning historical locations such as the Aztec Pyramids of Teotihuacán of the Sun and the moon.
“Fitness and bodybuilding continue to explode in Mexico. Felix Rojo and his team at TheFitWeekend are the main reason for that,” said executive producer Edwin Mejia Jr. “We are thrilled to produce this transformative story in Mexico and showcase the fitness movement in Latin America.
The film’s announcement follows Generation Iron Network’s continued expansion of its news and entertainment content into Latin America, working with athletes like Ismael Martinez and an upcoming project with the IFBB Pro Mexican Super Show. Cayden Riley.
The untitled documentary TheFitWeekend is directed by Vlad Yudin (Generation Iron, The Hurt Business, Ronnie Coleman: The King) and produced by Yudin and Edwin Mejia Jr. (Generation Iron, Jeremy Scott: The People’s Creator, The Hurt Business, Ronnie Coleman: The King).
The film officially began production in February 2023 and is slated for release later this year.
The Vladar Company
The Vladar Company is a media and entertainment company that focuses on the development, production and distribution of a library of media intellectual properties. The company has become one of the leading producers and distributors of niche and multi-media sports content genres in the US and international markets, while also expanding into the acquisition and distribution of high-quality content.
Vladar also creates and builds media brands. The company continues to develop, produce and release projects in various media formats. Vladar also focuses on creating and developing new distribution models and contributing to the success of independent film and television production.
Network Iron Generation
Generation Iron, is a New York-based global digital media company, delivering health, fitness, bodybuilding, strength sports, MMA/boxing news and content to millions of readers worldwide. Generation Iron is today the leading original content producer of strength sports, bodybuilding, fitness and MMA content. The company is co-founded by Edwin Mejia Jr. and Vlad Yudin.
Today, Generation Iron is dedicated to making the highest quality series, movies and shows aimed at educating and entertaining fans and athletes. Today, Generation Iron boasts a catalog of over 30 titles and in-depth docuseries that have built the backbone of its original programming.
